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Stape

Advanced Shopify Webhook TrackingPart II: Google Ads, Server-Side GTM & Stape Store

Advanced Google Ads Tracking for Shopify with Stape & Webhooks

TutorialsIvanPublished: 04 Nov, 2026

Even with a solid Server-Side Google Tag Manager (sGTM) setup running on Stape.io, relying strictly on browser-triggered purchase events still leaves conversion gaps. When shoppers pay th

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Google Ads POAS TrackingShopify, Server-Side GTM, Stape & Matrixify

Shopify POAS Tracking for Google Ads via Stape

TutorialsIvanPublished: 23 Aug, 2026

As e-commerce advertising becomes more competitive, optimizing campaigns for ROAS (Return on Ad Spend) is no longer enough. High revenue doesn't always equal high profit, especially if your best-selli

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